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Reports.
Normalized.
Done.

Connect your retail media platforms — Amazon Ads, Walmart Connect, Criteo — normalize attribution across all of them, and generate a client-ready report with AI-powered budget recommendations. One click, every week.

See how it works ↓
AMAZON ADS
WALMART CONNECT
CRITEO
Your ReportOne click · Client-ready
5 min
per report
vs 3.5h of manual work per client per week.
1
attribution model
Across all platforms. Real performance numbers.
$29
to start
Try one report. Plans from $199/mo.
277
RMNs
Operating globally with no standard metrics.
The problem

Every Friday,
the same ritual.

01

Export. Paste. Format. Repeat.

Log into Amazon Ads. Export. Log into Criteo. Export. Open Excel. Copy-paste. Write the summary. Send. Repeat for 6 clients.

02

Which platform is actually winning?

Amazon says ROAS is 4.2x (14-day). Criteo says 3.8x (7-day). Your client asks — you don't have a clean answer.

03

3.5 hours per client, per week

That's 14+ hours a week if you manage 4 clients. All manual. All avoidable.

Connect. Customize.
Deliver.
No data warehouse. No BI team. A media planner can go from zero to client report in under 5 minutes.
01

Connect your ad accounts

Link Amazon Ads, Criteo, or Walmart Connect in 60 seconds. Or upload CSVs.

Amazon Ads — API or CSV
Walmart Connect — CSV
Criteo — stats or API
02

Customize your template

Choose KPIs, add your agency logo and colors. Set up once — it remembers.

White-label branding
Pick metrics per client
Weekly or monthly cadence
03

Deliver the report

Branded PDF with KPIs, trends, budget pacing, and AI-written insights — ready to send.

PDF your client can read
AI narrative + recommendations
Google Sheet with raw data
Everything between your data and your client's inbox.
Start with one-click reports. Unlock attribution normalization when you connect a second platform.
📄
Entry value

One-Click Reports

Stop copying numbers into spreadsheets every Friday. RetailNorm builds a professional report your client can actually read.

⚖️
⭐ Differentiator

Normalized Attribution

Amazon 14-day last click. Walmart 30-day. Criteo 7-day first click. One neutral model to compare real performance.

📊
Budget pacing

Budget Pacing

See where each client's spend stands against budget. Get alerts before you overspend or underpace.

AI-powered

AI Narrative

Every report includes a written summary your client understands. Ready to paste into your deck or email.

Differentiation

Not another enterprise tool.

RetailNorm is built for the media planner who manages 4–8 clients, works across 2–4 platforms, and needs to deliver results every week without burning Friday afternoons in Excel.

$3,000/month campaign suite
→ From $29 per report
Data warehouse + BI team
→ CSV upload or API connect
3-week onboarding
→ First report in 5 minutes
This is what your
client receives.
A branded, client-ready report with KPIs, AI-written insights, and budget recommendations — generated in one click.
📄Client Report
⚖️Normalized⭐ Premium
M
Meridian Commerce
Weekly Report · NovaBrew Co.
Jan 20 – Jan 26, 2025
● Auto-generated
AI Executive Summary

Amazon Ads ROAS improved 22% week-over-week driven by Brand campaign efficiency. Walmart Connect maintained steady performance at 4.7x normalized ROAS — the strongest across all platforms. Total spend is at 82% of monthly budget with 5 days remaining. Recommendation: shift 15% of Criteo budget to Walmart SP campaigns to capitalize on momentum.

Blended ROAS
3.8x
↑ +22% WoW
Total Spend
$31.6k
→ on budget
Revenue
$92.4k
↑ +$8.2k
Budget Pacing
82%
5 days left
Platform Performance
PlatformSpendImpr.ClicksROASCPA
Amazon Ads
$20.5k
1.2M
42.3k
3.6x
$8.40
Walmart Connect
$8.3k
680k
18.7k
4.7x
$6.20
Criteo
$2.8k
310k
8.1k
3.2x
$12.10
Budget Pacing
$31.6k of $38.5k monthly
Amazon
84%
Walmart
78%
Criteo
91%
AI Recommendations
Move $1.8k from Amazon SP to Walmart SP — higher ROAS at lower CPC
Pause Criteo "Discovery" campaign — ROAS below threshold for 3 weeks
Projected impact: +$4.2k revenue at same total spend
Normalized Attribution View
Unlocked with 2+ platforms · Agency plan
Blended ROAS (norm.)
3.8x
↑ +0.6x vs Q4
Platform avg (raw): 4.4x ↑ inflated
Total Spend
$31.6k
→ on budget
3 platforms active
Revenue (norm.)
$92.4k
↑ +$8.2k vs Q4
vs raw $112k reported
Best Platform
Walmart
4.7x norm. ROAS
↑ underfunded vs Amazon
Platform Performance — Raw vs Normalized
RawNormalized
PlatformSpendROAS rawROAS norm.WindowRec.
Amazon Ads
$20.5k
4.2x
3.6x
14d LC
Hold
Walmart Connect
$8.3k
5.5x
4.7x
30d → 14d
↑ +22%
Criteo
$2.8k
3.5x
3.2x
7d FC → 14d
↓ −15%
Budget Rec. — Based on Normalized Data
Same total · Max ROAS
Amazon
Currently $20.5k
$18.6k
−$1.9k
Walmart
Currently $8.3k
$10.1k
+$1.8k ↑
Criteo
Currently $2.8k
$2.5k
−$0.3k ↓
Estimated impact: +$4.2k revenue at same total spend
The truth gap exposed. Amazon reports 4.2x ROAS. After normalization: 3.6x. Walmart goes from 5.5x → 4.7x — and it's still winning. Now you know where to move budget.
"The retailers would have to shake hands and they have no incentive to do that. That problem isn't going away."
Start with one report. Scale when ready.
No contracts. No onboarding fees. Cancel anytime.
Starter
$29
per report
  • 1 platform
  • 1 client
  • PDF report with KPIs
  • Basic metrics & trends
Agency
$499
per month · up to 5 clients
  • All platforms supported
  • Weekly reports per client
  • AI narrative + branding
  • Budget pacing & alerts
  • Normalized attribution
  • Cross-platform budget recs
Who is this for
Built for the agency that actually does the work.
📊
Media planners running retail campaigns
You manage Amazon Ads, Criteo, Walmart Connect — and spend hours building reports your clients barely read.
Agencies of 5–50 people
Too big to skip reporting. Too small for $3k/month enterprise tools.
🤷
Can't answer "which platform wins?"
Each platform grades its own homework. RetailNorm gives you the clean answer.
Why now
277
Retail media networks
with different metrics
3.5h
Per client per week
on manual reporting
$60B+
US retail media spend
growing 20% YoY
70%
Of buyers cite lack of
standardization as barrier

Stop spending Fridays
in Excel.

We're onboarding the first 20 agencies now. Join the waitlist for early access and founding-member pricing.

No credit card · No commitment · First 20 get founding pricing